E-conomic Celebrates 33,333 customers

Uptake by professional accounting firms helps E-conomic reach magic 33,333 customers

The increase in the uptake by professional accounting firms of cloud based solutions has helped online accounting system E-conomic reach its magic number of 33,333 customers – achieving a third of its target of 100,000 customers by 2013.

“We’re getting 60-70 new customers a day – that’s customers – not users,” says E-conomic’s Director of UK Operations Anders Bjornsbo. “Unlike some other online accounting providers, we report on active companies rather than users – obviously many of our active companies have more than one user."

"We have more than doubled our number of customers in the last two years and professional accounting firms are now increasingly becoming aware of the benefits of our solution with regards to efficiency and a more dynamic customer approach – the adoption of our system by RSM Tenon is a case in point. This also has a knock on effect as accounting firms will recommend us to their clients”

SMEs choose E-conomic out of the recession

The uptake of the system by SMEs during the recession has also been a major factor: “The financial downturn actually helped us as we were able to demonstrate that SME businesses did not have to invest thousands of pounds in the purchase and customisation of an ERP system when they could rent it at a very low monthly cost instead- it just makes no economic sense to make that sort of investment when you can get access to continually developing software at a low monthly rate,” adds Bjornsbo.

While the organisation is headquartered in Denmark, E-conomic has a significant presence in the UK as well as operations in Sweden, Norway, Germany, Spain, France and Poland. The system has been translated and adapted for use in nine countries but is used in more than 50 countries throughout the world.